Freelance writers use their life experience and education to write all types of print and online media for clients. Some writers have found success writing on one subject or in one area. Others have a broader base to their work. Does your freelance writing business need a niche?

Niche writing is the thought that a writer chooses one area of writing to specialize in. This area could be website content writing, copy writing, resume writing, technical writing, medical writing, or one of a hundred more writing niches out there. Niches are important as a way to start your writing business, but there is nothing that says a writer has to remain in that one niche.

For the purposes of breaking into the freelance writing market, a good rule of thumb is to write what you know. This is by far the easiest way to get writing published. Once you have some published clips, whether paid or unpaid, the writing resume will begin to look less and less emaciated.

A writing niche will help a writer establish himself or herself. If you have experience writing good copy, there is money to be made. Create a base of well-paying clients while doing something that you love.

There is no shortage of writers looking for work, but there is a disparity between someone who can write and a skilled writer. One advantage to niche writing is that a writer becomes skilled at that one type of writing and can deliver a quality product each and every time.

If you want to continue to write copy and that’s all, your business will survive. As long as there are businesses in need of pushing a product or service, they will need copywriters. For some writers, the passion of writing begs that they learn as much as they can about their craft and that includes other forms of writing.

Diversity is an appealing quality in a freelance writer. A client who needs editing, proofreading, website content, and workbooks written will try to find a freelance writer who can complete the total package. Doing all of these things requires a writer to work in more than one niche at a time.

Writers do well whether they specialize or not. For business purposes, finding a niche and working to perfect your writing within it pays off in higher paying jobs and satisfied clients. But, this is not the end. For a business to survive it has to grow and change. A freelance writing business is no different.

Niche into a writing area but don’t limit yourself. While business is going smoothly, take a class or read a book on another writing area. Who says that technical writers can’t be good copywriters or website content writers? It takes a level of commitment to learn a new skill, but your time won’t be wasted.

The question is: To niche or not to niche? Evaluate what skills you have and whether or not a freelance writing business can survive and thrive on them. If so, use that as a starting point.

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