Wouldn’t it be wonderful to spend each and every working hour writing projects you love for clients you adore?

It is possible to have that lifestyle. You can have enjoyable clients, fulfilling writing jobs and a profitable writing business. Let’s look at five steps to attract your dream clients.

1. Adjust Your Mindset

Who is your dream client? What do they look like? What makes them your dream client? Write it down so you have a very strong vision of what a dream client looks like.

What characteristics do they have? Once you have that definition in mind, start looking for those attributes in your existing clients.  You may find that you have more great clients than you realize.

Also strive to be positive about your writing business and your existing clients. Each client is an opportunity to learn, grow and profit.

2. Express Gratitude

Gratitude is a powerful emotion. It’s actually more beneficial for you than it is for your clients. It makes you feel powerful and it helps you focus on what you have and what’s truly important. That being said, expressing your gratitude for your existing dream clients is important too. It makes them feel appreciated and respected as a customer.

3. Hang Out with Your Dream Clients Read More…

Posted under Articles and Tips

Your business doesn’t run in a vacuum. You need clients – you need marketing. And you need marketing that works.

Many small business owners excel at running their business but they forget about marketing. The good news is that marketing doesn’t have to be complicated to be effective. Here are three tips for effectively marketing your freelance writing business.

#1 Create Your Marketing Strategy

The most effective way to market your business is to create a plan to market your business. Your plan will include the tactics you’re going to use. For example, will you use email marketing? What about social networking?

Your strategy or plan will also outline how the various marketing strategies will work together. For example, you might promote your email newsletter on your Facebook fan page.

Create a marketing strategy that looks both at your present situation and your future goals and vision for your business. Plan marketing tactics that can grow with you.

#2 Focus On One Thing at a Time

Read More…

Posted under Articles and Tips, Marketing Your Freelance Business

It’s a tricky situation. Your client is making mistakes. What do you do?

Do you stay silent?

Do you point out the mistakes?

There’s a risk either way.

A little story…

I have a client who asks us to write a lot of different types of content. Articles, blog posts, web content and the occasional email. In general this client prefers to write emails herself.

I think this is a great idea because email is a very personal medium (or it can be) and her business is a spiritual business – it’s important for her customers to feel like she’s connected to them and vice versa.

However, this client’s emails are often 5, 6, 7 or more pages long. They average around 3500 words!

This is just too much for anyone to consume in an email message!

Read More…

Posted under Articles and Tips

International Freelancer’s Day is coming up, Sept 23rd. Download this free report and make 2011-2012 your best freelancing year yet!

http://www.internationalfreelancersday.com/2011report/

Posted under Articles and Tips