Does your freelance writing business have a brand?

Do you need one?

A strong brand image can drive people to your website. It can build awareness for your business and thus increase your sales and profits.

What Is A Brand?

Many people think of a brand as a trademark or logo. Those are things that can identify a brand but a brand is more of an image or perception of a company. A brand can be something as simple as a feeling. For example, when people think of Coca Cola they may think about having fun and being happy.

A USP or unique selling proposition can also be a brand. For example, Domino’s Pizza used to have a 30 minute or less delivery time. So people thought about Dominos as a fast and easy way to get dinner – pizza.
Your personality can be a brand too. You might be the Efficient Content Writer or a No Baloney Copywriter.

Why Is A Brand Important for Your Freelance Writing Business?

Branding is important to build your business because it helps create awareness.  When your prospects have a need, a strong brand will help them think of you first. Branding also helps establish many buying triggers including likeability, credibility and authority depending on your brand. A brand, in short, helps you convert prospects to customers.

Ideas to Brand Your Freelance Writing Business

So how do you brand your business? Read More…

Posted under Articles and Tips, Marketing Your Freelance Business

Your business doesn’t run in a vacuum. You need clients – you need marketing. And you need marketing that works.

Many small business owners excel at running their business but they forget about marketing. The good news is that marketing doesn’t have to be complicated to be effective. Here are three tips for effectively marketing your freelance writing business.

#1 Create Your Marketing Strategy

The most effective way to market your business is to create a plan to market your business. Your plan will include the tactics you’re going to use. For example, will you use email marketing? What about social networking?

Your strategy or plan will also outline how the various marketing strategies will work together. For example, you might promote your email newsletter on your Facebook fan page.

Create a marketing strategy that looks both at your present situation and your future goals and vision for your business. Plan marketing tactics that can grow with you.

#2 Focus On One Thing at a Time

Read More…

Posted under Articles and Tips, Marketing Your Freelance Business

In the beginning, marketing your freelance writing business is going to make a world of difference. It’ll help you reach your goals much more quickly than simply waiting for customers to come to you – and who really wants to go knocking on doors for customers?

There are dozens of methods you can use to market your business. The key to success with any of them is to give them your full attention. Choose one marketing method and perfect it until it’s meeting your expectations. Then add another marketing tactic to your strategy.

Always: Read More…

Posted under Marketing Your Freelance Business

Being a freelance writer is competitive. In order to succeed you’re going to want to ensure you take every measure to stand above and apart from your competition.

Here are ten ways to stand out from the crowd:

Be…

1. Professional
2. Timely
3. Courteous and respectful
4. Knowledgeable Read More…

Posted under Articles and Tips, Build a Better Business, Marketing Your Freelance Business