How confident are your clients in your ability to do the job?
While confidence is something that you can create and establish once your client gets to know you, you’ll be able to charge higher rates and convert more prospects into customers if you can inspire confidence right from the get go. Imagine if everyone who visited your website was immediately confident in your skills and abilities.
Put Yourself In Your Customer’s Shoes
When people, especially small business owners, hire a writer it can be a nerve wracking experience for them. They’re paying you, someone they’ve probably never met, to write material for their business. They’re paying a stranger to represent their business.
As a writer and business owner there are several steps you can take to make your client feel more comfortable with the process. You can inspire confidence.
#1 The “See Through” Business
Transparency helps your prospects feel comfortable. People are wary and they don’t want to be scammed or spend their money on an inferior product or service. Help them feel secure by publishing all of your general fees, policies and procedures online. That way your prospect knows what to expect from working with you.
Posted under Articles and Tips, Build a Better Business
This post was written by Annette Elton on September 22, 2011
