Owning a freelance writing business is a dream come true for many writers; however it takes a lot of hard work and dedication to make your dream a reality. One thing that can help is having a business plan that answers the question “who is your target market?”

Knowing who you’re going to approach with your products or services is important. These people are your target market and are characterized by the age, gender, and socioeconomic group. It could also be a particular segment of the business world, especially when you’re a freelance writer.

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Who is your competition as a freelance writer? Obviously your competition would be other freelance writers who are vying for the same job assignments as you. However, competition as a freelance writer may be stiff, but that doesn’t mean you can’t succeed and prosper.

• One way you can win out over your competition is by specializing in one type of freelance writing rather than trying to do every type of writing. You know the old saying they’re a “jack of all trades but a master of none.” This means some people are content to write about anything as long as they’re paid. Being more selective about what you write about and the part of the industry you write for can make you more appealing than your competition. Read More…

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