Does your freelance writing business have a brand?

Do you need one?

A strong brand image can drive people to your website. It can build awareness for your business and thus increase your sales and profits.

What Is A Brand?

Many people think of a brand as a trademark or logo. Those are things that can identify a brand but a brand is more of an image or perception of a company. A brand can be something as simple as a feeling. For example, when people think of Coca Cola they may think about having fun and being happy.

A USP or unique selling proposition can also be a brand. For example, Domino’s Pizza used to have a 30 minute or less delivery time. So people thought about Dominos as a fast and easy way to get dinner – pizza.
Your personality can be a brand too. You might be the Efficient Content Writer or a No Baloney Copywriter.

Why Is A Brand Important for Your Freelance Writing Business?

Branding is important to build your business because it helps create awareness.  When your prospects have a need, a strong brand will help them think of you first. Branding also helps establish many buying triggers including likeability, credibility and authority depending on your brand. A brand, in short, helps you convert prospects to customers.

Ideas to Brand Your Freelance Writing Business

So how do you brand your business? If you already have a brand, how do you strengthen it? First, define your brand. Use one of the three ideas mentioned  already. They include:

* Personality
* USP
* Niche/Solution you provide

Second, look to integrate that brand into your freelance business website and marketing materials. For example, create a tagline that supports your brand and put it on your website header. Include it in your newsletter and your email signature.

Create content that supports your brand. For example, if you’re the Small Business SEO Expert, then make sure that your personality embraces supports positioning you as an expert. Make sure it’s present in your social networking interactions and you’re consistent.

Also look to create supporting materials that support your new brand. Colors, logos, social networking profiles and even downloadable information can all be designed to support your brand. Being consistent across the board will help you build a strong and recognizable brand.

If you’re uncertain about how to define your brand spend some time researching your competition. Take a look at what you do well, what your customer’s problems are and what aspects of your personality you can capitalize on. A brand is something you build over time so the most important step is the first step – define your brand.

Posted under Articles and Tips, Marketing Your Freelance Business