Does your freelance writing business have a brand?
Do you need one?
A strong brand image can drive people to your website. It can build awareness for your business and thus increase your sales and profits.
What Is A Brand?
Many people think of a brand as a trademark or logo. Those are things that can identify a brand but a brand is more of an image or perception of a company. A brand can be something as simple as a feeling. For example, when people think of Coca Cola they may think about having fun and being happy.
A USP or unique selling proposition can also be a brand. For example, Domino’s Pizza used to have a 30 minute or less delivery time. So people thought about Dominos as a fast and easy way to get dinner – pizza.
Your personality can be a brand too. You might be the Efficient Content Writer or a No Baloney Copywriter.
Why Is A Brand Important for Your Freelance Writing Business?
Branding is important to build your business because it helps create awareness. When your prospects have a need, a strong brand will help them think of you first. Branding also helps establish many buying triggers including likeability, credibility and authority depending on your brand. A brand, in short, helps you convert prospects to customers.
Ideas to Brand Your Freelance Writing Business
So how do you brand your business? Read More…
This post was written by Annette Elton on September 27, 2011